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Internet practice and sociability in South Louisiana

Tulane University, USA, rduque{at}tulane.edu

Marcus Antonius H. Ynalvez

Texas A&M International University, USA, mynalvez{at}tamiu.edu

This article examines the extent to which internet practice is associated with sociability in south Louisiana. Known for having a long and unique history of traditional values and a high frequency of social interaction, this sub-region is ideal to test the contradictory findings of previous research. Based on a survey of 371 randomly selected residents, the study utilizes 11 sociability and eight internet measures. The descriptive findings are consistent with the diffusion of innovations perspective, while regression analyses suggest that internet practice is associated with both more and less sociability, depending on what measures are used.

Key Words: culture • diffusion of innovations • internet • sociability • South Louisiana

New Media & Society, Vol. 11, No. 4, 487-507 (2009)
DOI: 10.1177/1461444809102956


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