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Understanding the complexity of the digital divide in relation to the quality of House campaign websites in the United States

State University of New York at Cortland, USA, christopher.latimer{at}cortland.edu

This research considers the growing use of the internet by campaigns in the United States at the sub-presidential level and its relationship to the digital divide. The primary goal is to understand why candidates’ websites have different levels of quality and whether this is somehow connected to the digital divide. Examining the quality of campaign websites reflects scholarly research concerning information technology, the digital divide and political campaigns and elections. I observe the relative quality of House campaign websites from the 2002 mid-term election in relation to demographic features of a congressional district including race, family income and education. The objective is to predict the quality of these candidate websites using these variables; and, subsequently, to discover whether campaign website quality has a relationship to the digital divide.

Key Words: candidate • congress • cyber-campaigning • digital divide • elections • House of Representatives • internet • media • online

New Media & Society, Vol. 11, No. 6, 1023-1040 (2009)
DOI: 10.1177/1461444809336553


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