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New Media & Society
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A ROM of One's Own or a Home for Sharing?

Designing the Inclusion of Women in Multimedia

HENDRIK SPILKER

Norwegian University of Science and Technology, Trondheim

KNUT H. SØRENSEN

Norwegian University of Science and Technology, Trondheim

In the last few years, new multimedia products have been designed in order to attract female users. Some of these products even reflect some kind of feminist programme to make girls and young women more interested and better qualified to exploit new information and communication technologies. The article analyses two Norwegian examples of such initiatives, a CD-ROM called JenteROM and a webservice called HjemmeNett, based on interviews with the most prominent actors of the respective design constituencies. The analysis focuses on the ways gender is constructed in multimedia form and content, in order to explicate gender as a process of social learning. What is observed is a set of ongoing transformations of gender as well as computers, related to controversies about proper definitions of gender and femininity as well as about how new media content and form should be designed in order to cater to women's interests.

Key Words: design • gender • information and communication technology • social inclusion • social learning

New Media & Society, Vol. 2, No. 3, 268-285 (2000)
DOI: 10.1177/14614440022225814
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