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Narrowcast technology, interactivity, and the economic relations of space: the case of horse race simulcasting

University of Tulsa, Tulsa, Oklahoma, USA

A shift in the horse racing industry toward the satellite simulcasting of races for wagering at off-track betting facilities has driven horse racing toward the use of interactive communication technologies. The result is a structure of economic, social, and policy relations that is intended to organize the public and private spaces of members of the industry’s target markets.

Key Words: account wagering • convergence • horse racing • interactivity • Interstate Wire Act 1961 • (ownership) consolidation • simulcasting • vertical integration

New Media & Society, Vol. 4, No. 3, 385-404 (2002)
DOI: 10.1177/146144480200400304


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