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New Media & Society
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The cultural dimensions of online communication: a study of breast cancer patients’ internet spaces

Shani Orgad

London School of Economics and Political Science, UK

Many have studied the interrelations between online spaces and offline contexts, highlighting that internet spaces are fundamentally embedded within specific social, cultural and material contexts. Drawing upon a study of breast cancer patients’ computer-mediated communication (CMC), this article aims to contribute to our understanding of the role of cultural elements in shaping the participation in and design of, CMC environments. It uses an analysis of patients’ interviews and breast cancer websites as an exploratory site for identifying cultural dimensions that should be considered in studying online spaces. It shows how both the breast cancer sites and their participants emphasize a sense of global similarity and commonality, while at the same time this CMC context is shaped by specific linguistic, national, temporal, spatial, religious, ideological and discursive North-American dimensions. It concludes with a broader discussion of the importance of examining the cultural aspects of online contexts and by extension, how cultural elements shape the methodologies that researchers employ.

Key Words: breast cancer • CMC • culture • cultural dimensions • global • North American

New Media & Society, Vol. 8, No. 6, 877-899 (2006)
DOI: 10.1177/1461444806069643
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