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An analysis of the variables predicting instant messenger use

University of Arkansas, USA,donghunc{at}uark.edu

Chang Soo Nam

University of Arkansas, USA,cnam{at}uark.edu

This article focuses on which variables predict instant messenger (IM) use. A model was tested with a sample of 329 undergraduate participants. Results indicated a strong link between internet self-efficacy and perceived usefulness of IM. Subsequently, one's attitude toward using IM was impacted by the perceived usefulness of IM. Also, a peer groups' subjective norm about IM accurately predicted their intention to use IM. However, intention did not predict IM use for users, and attitude toward using IM did not predict intention to use IM for either group. Finally, the data were judged to be inconsistent with the model.

Key Words: instant messaging • Technology Acceptance Model • Theory of Reasoned Action

New Media & Society, Vol. 9, No. 2, 212-234 (2007)
DOI: 10.1177/1461444807072217


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