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Internet privacy and institutional trust

insights from a national survey

Annenberg School for Communication, University of Pennylvania, USA,jturow{at}asc.upenn.edu

Michael Hennessy

Annenberg School for Communication, University of Pennylvania, USA,mhennessy{at}asc.upenn.edu

What does the US public believe about the credibility of institutional actors when it comes to protecting information privacy online? Drawing on perspectives of environmental risk, this article addresses the question through a nationally representative telephone survey of 1200 adults who go online at home. A key result is that a substantial percentage of internet users believes that major corporate or government institutions will both help them to protect information privacy and take that privacy away by disclosing information to other parties without permission. This finding and others raise questions about the dynamics of risk-perception and institutional trust on the web.

Key Words: government • home • internet • marketing •media • online • privacy • risk

New Media & Society, Vol. 9, No. 2, 300-318 (2007)
DOI: 10.1177/1461444807072219


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