Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
New Media & Society
This Article
Right arrow Free Full Text (Free PDF) Free
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Van Selm, M.
Right arrow Articles by Peeters, A.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Additional communication channels in Dutch television genres

Martine Van Selm

Radboud University, the Netherlands, M.vanselm{at}maw.ru.nl

Allerd Peeters

NHTV Breda Erasmus University Rotterdam, the Netherlands, A.Peeters{at}fhk.eur.nl

This study examined the way in which television genres in the Netherlands make use of additional communication channels in terms of interactivity and genre modification and whether the availability of additional communication channels in genres corresponds to audience age. Expert interviews were held with representatives of Dutch broadcasting organizations and a secondary analysis of Audience Research data was conducted. It was found that compared to other genres, short message service (SMS) is added most frequently to reality programmes, email and websites to the information genre, teletext to sports programmes and merchandizing to children's programmes. In addition, it was found that only SMS is added more often to programmes attracting a younger audience. The extent to which the additional communication channels represented real innovation varied from maintenance to the elaboration and modification of genres.

Key Words: additional communication channels • audience research data • cross-media production of television • expert interviews • interactivity • ITV • media innovations • television genres

New Media & Society, Vol. 9, No. 4, 651-669 (2007)
DOI: 10.1177/1461444807080333
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?